Super Pumped. The battle for UBER

• Author: Mike Isaac (USA).
• Genre: Anthology Drama Biopic (non-fiction, adults).
• Client: Eksmo Publishing House, 2021.
• Type of work done: typographic art and cover design.
• Tools: Illustrator, Photoshop, InDesign.

Isaac recounts Uber's pitched battles with taxi unions and drivers, the company's toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. The cover must convey battle, branding colors and focus on the word "UBER".