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Super Pumped. The battle for UBER

  • Author: Mike Isaac (USA).
  • Genre: Anthology Drama Biopic (non-fiction, adults).
  • Client: Eksmo Publishing House, 2021.
  • Type of work done: typographic art and cover design.
  • Tools: Illustrator, Photoshop, InDesign.

Isaac recounts Uber's pitched battles with taxi unions and drivers, the company's toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. The cover must convey battle, branding colors and focus on the word "UBER".