UPLIFT Desk

Cart Page Redesign 2024

UPLIFT Desk cart page redesign Hero

About the Project

A cart page redesign focuses on improving the user experience (UX), usability, and conversion rates of an e-commerce website’s cart page. The goal is to make the checkout process smoother, minimize friction, and enhance customer confidence in completing their purchase.

Location - Austin, TX.
Role - UI/UX Designer.
Tools - Figma.

Problem Statement:

Excessive scrolling required to view the full list of customized items.
Lack of text hierarchy—product names and prices blend together, making it hard to scan information.
Inefficient use of space—large gaps around pricing and quantity fields.
Cart summary not immediately visible—users must scroll down to access key details.
Disorganized checkout options—Express checkout, installment plans, and tax exemption forms are spread out, taking up unnecessary space.

“Before” Cart Page

Cart page before

“After” Cart Page

Solutions:

Optimized layout – Condensed product details to ensure all essential information fits on a single page without excessive scrolling.
Improved text hierarchy – Used a single font with varied styles to emphasize key details, such as additional pricing.
Enhanced accessibility – Introduced icons to improve visual clarity and navigation.
Interactive elements & statuses – Added real-time updates and status indicators for a more intuitive user experience.

Outcomes:

Reduced user scrolling by through streamlined design.
Enhanced user satisfaction and task completion rates in usability testing.

By addressing the challenges of presenting complex product information, the redesigned cart page delivers a more organized, efficient, and user-friendly experience that aligns with customer needs.